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Become a recognized expert in your field |
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Develop an effective website |
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Generate ideas for books, e-books and other info products |
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Automate product sales and delivery |
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Market products online and offline |
No matter what kind of business you have or want to have, you can leverage the power of information products to achieve great success.
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Online Marketing for Authors
Many writers wonder whether it’s worth the time and money to launch a Web site and this presentation will show you why you can’t go another day without one! Marketing online is the best and most cost-effective way to reach a broad audience and sell more books. You will learn how to:
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Launch an effective Web site |
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Drive traffic to your site |
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Impress publishers and agents |
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Leverage online marketing opportunities |
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Take advantage of social media |
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Elevate your expert status |
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Build a career as a successful author |
If you’re already published or aspiring to get published, now is the time to light a fire under your publishing career! Don’t miss this unique opportunity to learn how easy it is to build a platform and sell more books online. You may only regret that you didn’t do it sooner!
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Get a Marketing Makeover
Is your sales message inspiring customers to act? Your website, brochure, and other marketing materials should be generating leads and commanding sales. If your business needs a marketing makeover, this presentation will give you the tools you need to improve response from all of your marketing materials. You will also learn how to:
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Build marketing messages that resonate with your target audience |
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Set your business apart from the competition |
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Identify ways to motivate prospects to buy |
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Write captivating headlines |
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Develop the right level of content for newsletters, brochures, sales letters, Web pages, and more |
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Bonus! Optimize your Web pages for the search engines |
You will also receive Stephanie Chandler’s proprietary 20-point Effective Sales Copy Checklist to use as a guideline for writing your sales copy. This presentation is ideal for small business owners, employees in charge of writing company sales materials, freelance writers, and anyone interested in learning how to add power to their marketing materials.
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Seize Your Entrepreneurial Dreams!
If you have been thinking about starting a business, now is the time to make it happen! We will cover all the basics including:
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Business planning |
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Competition analysis |
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Business license requirements |
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Sources for funding |
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Operations |
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Marketing |
In addition, we will also review dozens of low-cost business startup ideas, discuss tips for creating multiple streams of income, and teach you how to maximize the power of the Internet.
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Speaker Bio:
Stephanie Chandler is the author of several business and marketing books:
From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products (John Wiley & Sons, December 2006)
The Business Startup Checklist and Planning Guide: Seize Your Entrepreneurial Dreams! (Aventine Press, September 2005)
The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books (Quill Driver Press, April 2008)
Chandler is the founder of BusinessInfoGuide.com, a directory of resources for entrepreneurs and Pro Publishing Services, a marketing and writing business specializing in electronic newsletters.
A frequent speaker at business events and on the radio, Stephanie is a prolific writer whose articles have been seen in dozens of publications. She has also been featured in Entrepreneur Magazine, Business Week, and the LA Times.
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Speaker Fee:
Please call for current rates. A 50% deposit is required to reserve the date with the balance due on the day of the event. Special considerations may be made for non-profit organizations.
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| Some Past Audiences |
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HealthNet Women on the Move California Business Educators Association (CBEA) California Writer's Club Professional Coaches Association Society for Technical Communicators The Virtual Nation Business Beat Live Learning Annex Learning Exchange
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| People Are Talking... |
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“Stephanie clearly has a strong grasp of sales and marketing concepts and is passionate about their importance to any business. Her enthusiasm about the topic was contagious. We had a fun and interesting day learning from her.” - Jessica Wallace, Manager, Health Net
"…she was an instant favorite. Not many speakers can combine real experience and humor the way that she does. She was warm, professional and credible and she gave the listeners instant value through sharing her knowledge, path and passion. I was overwhelmed by the response of my attendees and would not hesitate to have her speak again. I’ve also seen her speak at other functions and every single time I’ve learned something new." - Suzi Sherman, Chapter President, eWomenNetwork
“Stephanie was an amazing resource! The participants loved her and I would recommend having Stephanie as a speaker any time!” - Michelle Ulrich, President/CEO of The Virtual Nation
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